Use Social Media For Business
The array of social media to choose from is almost getting out of hand. Some could say that it is getting to the point where there are now too many, whereas others flourish in the volumes of ways to get yourself heard on the internet. Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, and YouTube are just a few of the leading social media platforms, and not to mention the countless blogging sites. As an individual, you most probably have Facebook to catch up with old friends, Twitter to “tweet” what’s going on in your life, and perhaps Instagram to visually see what is happening in other peoples’ lives. I suppose very few of us even knew that YouTube was a social media platform, we just use it for tutorials or to watch videos of cats! But how can these websites help you as business and a company? It doesn’t seem possible to be able to link what they can do, with what your business does, but many gurus can now make social media work for your business.
The most obvious advantage to having social media for your business is that you can create an online brand. With almost 1 in 4 people using social media, it is the easiest way to get a product or message across to many people. Look how many videos, messages, and pictures go viral. Using social media for your business will enable you to branch out to existing and potential customers. If your current customers ‘like’ your page, or re-tweet your tweet, and five of their friends see this and are after the same service or products that you provide, that’s five more potential customers. As this chain continues, you can see how the snowball effect can happen.
You can create relationships not only with customers but with other companies, alike and competitors. This may seem like something that you would never dream of, but you know the saying “keep your friends close, and your enemies closer”! There is also the options of referral partners, who can pass business onto you, and you likewise to them.
Another plus is that the relationships you create mean that you can instantly respond to one another, doing quick business. It also means that when customers have a query, they can be answered to very quickly, improving your service.
Your social media platform will also be able to be linked to your website. Those who know the online marketing business well will know that this will massively benefit your SEO. Search engine optimization and social media go hand in hand. Google will recognize your links from your social media to your website, thus increasing your rankings on a search results page.
Finally, online social media is a lot cheaper to manage than paying for radio or television adverts. For smaller businesses, it is probably the most paramount way to get your business out there. If you are doing your social media yourself, you may think that you have it in the bag, but some companies can do your social media for you. They are specialists in what they do, and they know just how to word tweets or share on Facebook to get you the right business.